The MODON Sales Centre at Al Hudayriyat Island represents a significant expansion of one of Abu Dhabi’s most vibrant waterfront lifestyle and dining destinations. Developed as an extension to the existing Marsana development, the project was designed to strengthen the island’s position as a premier Food & Beverage (F&B) and retail hub while maintaining architectural continuity with the established urban identity of the destination.
Delivered for Modon Properties, the development combines contemporary architectural design, high-performance façade engineering, and durable exterior cladding systems suitable for the demanding coastal climate conditions of the UAE. The project scope focused on creating a refined and visually cohesive extension that seamlessly integrates with the surrounding public realm, hospitality venues, and retail environments across Al Hudayriyat Island.
The MODON Sales Centre was envisioned as a modern architectural environment that enhances visitor experience through carefully curated materials, textures, and façade compositions. The project emphasizes openness, pedestrian connectivity, and a sophisticated material palette aligned with Abu Dhabi’s evolving urban and tourism developments.
As Lead Design and Cost Consultant Services provider, Dar Al-Handasah (Shair & Partners) played a key role in delivering a development that balances aesthetics, functionality, and long-term performance requirements. The design language required façade materials capable of delivering both visual depth and superior durability under high UV exposure, humidity, and coastal environmental conditions.
For this landmark commercial and hospitality-focused project, Obras International supplied premium EQUITONE Tectiva fibre cement cladding panels, contributing to the project’s contemporary architectural identity and high-performance building envelope strategy.
The selection of EQUITONE Tectiva panels introduced a natural, raw-textured façade appearance that complements the modern waterfront setting of Al Hudayriyat Island. Known for its authentic fibre cement finish and monolithic aesthetic, EQUITONE Tectiva delivers a refined architectural expression while supporting sustainable and durable façade construction practices.
The fibre cement cladding system was specified to achieve:
The integration of ventilated fibre cement cladding enhances thermal efficiency, moisture management, and façade longevity while supporting contemporary architectural detailing across retail and hospitality developments.
The MODON Sales Centre demonstrates how ventilated façade systems can elevate modern commercial architecture in the UAE by combining technical performance with architectural sophistication. EQUITONE Tectiva panels contribute to improved building envelope performance while maintaining a timeless and elegant exterior appearance suitable for high-traffic hospitality and retail environments.
Obras International’s involvement in the project reflects its expertise in supplying premium architectural façade materials for landmark developments across the UAE and GCC region. With extensive experience in fibre cement cladding systems, ventilated façades, and exterior architectural solutions, Obras continues to support architects, consultants, and developers in delivering high-quality commercial, hospitality, and mixed-use developments.
As sustainability and long-term operational performance become increasingly important across GCC construction projects, fibre cement façade systems such as EQUITONE Tectiva provide an ideal balance between aesthetics, durability, and environmental responsibility.
The MODON Sales Centre project highlights how advanced façade materials can support the creation of resilient, visually distinctive, and future-ready hospitality destinations in Abu Dhabi. The natural texture and contemporary appearance of EQUITONE Tectiva panels align with modern architectural trends while delivering reliable performance for demanding exterior applications.
Through projects such as the MODON Sales Centre at Al Hudayriyat Island, Obras International continues to strengthen its reputation as a trusted supplier of premium façade cladding systems, fibre cement panels, and ventilated façade solutions in the UAE and GCC markets.
By collaborating with leading developers, consultants, and architects, Obras International delivers innovative architectural material solutions that support contemporary commercial architecture, hospitality developments, retail destinations, and large-scale urban projects throughout the region.
